hello. i am willemijn bins
The province of Groningen asked Eend to help them improve their website, putting the needs of the user first. Step by step I helped them towards a complete redesign.
Starting with two pilot projects, I improved several parts within the existing website. I created new flows and visual enhancements for applying for subsidy and reporting nuisance. Using an iterative approach I tested old and new concepts with real users and kept improving the design. Finally I redesigned the whole website: a new structure, visual design and accompanied them with guiding design principles for the organisation.
The new design is based on top task management by Gerry McGovern. Top tasks were identified and I complemented them with insights from qualitative user research and statistics. This resulted in a straightforward, no-nonsense, goal oriented website. Focussing on the top tasks that matter most to the users and getting rid of unnecessary clutter.
visit provinciegroningen.nl